Olenick to host LEGO Serious Play workshops at Digital DNA 2017

Digital DNA logo

Olenick is to offer LEGO Serious Play workshops facilitated by Alan Branagh at Digital DNA on 6-7th June.  The LEGO Serious Play workshops will focus on innovation and technology problem solving, central pillars to Olenick business services.  Digital DNA delegates can register for a free workshop.


Brent Melson, Vice President of Innovation at Olenick commented, “We are really excited to be hosting the LEGO Serious Play workshop at Digital DNA.  Regardless of the problem domain, Olenick has seen teams engage in 3D thinking using LEGO to play out ‘what if’ scenarios without risk.  This helps teams collaborate to develop innovative solutions everyone wants to see through.”


Managing Director of Digital DNA, Gareth Quinn, participated in a mini LEGO Serious Play workshop with Olenick.  He said, “We have known the team at Olenick for quite a while and after being invited to meet up in a local café, I did not expect to spend the next 45 minutes ‘playing’ with LEGO.  I was blown away by the insight and problem-solving capabilities of the LEGO Serious Play methodology and thought it would be a great opportunity for delegates to experience at Digital DNA.  The workshop will complement the opportunities and challenges facing many traditional and tech-based organisations, and having experienced it first hand I have no doubt it will be of great value to those who participate in the workshops.”


This will be the first year we will be exhibiting at Digital DNA, Brent Melson, Claire McBride and Maelisa Samuel will be on the stand representing Olenick.  Please reach out to any of them if you would like to arrange a time to meet.


Olenick is looking forward to having LEGO Serious Play workshop attendees get involved with hands on 3D modeling, play out ; what if’ scenarios and explore solutions to current business challenges.  Workshop spaces are limited, so get your Digital DNA pass and register to claim your spot!

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