Project Recap: Marketing & Design for CUSO

Biometric Fingerprint


Client Description:

Client is a Credit Union Service Organization (CUSO) offering a touchless, privacy-enhancing technology for authentication use cases in the credit union industry.

Business Challenge:

The client was launching their flagship member identity verification product and needed to develop messaging, print and online materials, and video to educate both internal Credit Union staff and Members on the benefits and functionality of the technology to promote sales and adoption.

Key Service Areas:

  • Messaging Development
  • Video Storyboarding, Script Writing, and Editing
  • Print Design
  • Copy Writing
  • Social Media Campaign Development & Asset Creation

Technology:

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Premiere Rush
  • Adobe Premiere Pro
  • Adobe Acrobat
  • Microsoft PowerPoint

Solution:

  • Created a customizable Deployment Kit for use in internal and external communication channels, with materials available via the online client portal for download print collateral, social media images, communications templates, and customizable materials
  • Created introductory video series to educate Credit Unions on the product, what the benefits are, and key selling points
  • Created series of assets for use across social media channels promoting the product

Impact:

  • Enabled the Client to provide a suite of high-value materials, saving their Credit Union clients time developing similar materials
  • Reduced the likelihood of inaccurate communication about the Client’s product by creating standardized messaging
  • Brought awareness to Client customers about the different communication channels to consider when developing materials

Related Content: Credit Unions

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