Developmental Disabilities Awareness Month: Accessibility for All
In the hopes of bringing awareness during Developmental Disabilities Month, along with highlighting the invaluable Accessibility Testing work Olenick has done for our clients, we want to emphasize that, although we may not realize it, accessibility truly applies to everyone.
People tend to think of disabilities strictly in the permanent sense, but barriers faced by individuals can also be temporary or situational. As people move through different environments, their abilities can change dramatically. There are many examples to pull from our daily lives: in a loud crowd, the sound can impede hearing; in a car, the outside elements can cause visual impairment; new parents spend much of their day doing tasks one-handed. What is considered possible, safe, and/or appropriate is constantly changing. These situational or temporary barriers may cause you to benefit from an accessibility feature that you wouldn’t otherwise require.
This fact translates to the importance of companies providing accessible online resources for consumers. Building websites that every member of the community can use not only benefits consumers from all backgrounds, but also your business. Click-Away Pound (CAP), a research survey launched in the UK, is designed to explore the online shopping experience of people with disabilities and examine the cost to business of ignoring shoppers with disabilities.
The first CAP survey launched in 2016 revealed that inaccessible retail sites continue to miss out on millions in revenue. 70% of people with impairments simply ‘click away’ from unusable websites when shopping online. 80% preferred to spend their money through accessible websites rather than the cheapest. The report estimated that the “displaced” spending of consumers choosing to use more accessible websites reached nearly £12 billion (CAP Survey Results, 2016).
Whether your organization is looking to increase accessibility or investigate your current levels of compliance, Olenick can help by measuring and identifying gaps in accessibility and provide recommendations for remediating these areas of inaccessibility. In accordance with WCAG 2.1 guidelines, our team provides the tools to make your website or application perceivable, operable, understandable, and robust for people with disabilities.